External | The Documentary And A Dream

Swedish label J. Lindeberg recently released their bi-annual book for autumn/winter 09, titled "The Documentary And A Dream". The large format book displays their influences and thoughts for the seasons through notes, interviews and photographs as well as sketches and lookbooks. The edition is limited to 400 copies but can also be viewed online.

This is a great way to add some value to the meta-product of your brand and connect with your customer, creating a deeper relationship. In these days it's not enough just to make good clothes, you also have to convey the image of your label. This is just one way to do, and a great one at that. More brands should do things like this.

(Check out the book here)